When a business reaches a certain scale, it’s simple for those in charge to fall into the mindset that single-piece or low-run orders are unimportant, or worse, are just bothersome. Some businesses focus almost exclusively on large-run orders, which is quite understandable given that contract embroiderers can’t be expected to survive on such orders given that they are probably not set up to handle such clients as efficiently as those with higher volume. These orders are nonetheless worth a second look for the majority of us for a number of reasons.

You never know who is behind that door!

Many of the high-volume clients we work with came to us through personal referrals from friends for whom we fulfilled small-run orders, or through an order we fulfilled without being aware that the client was connected to a sizeable future client.

Small volume orders provide you room for more innovation!

Small-order customers frequently appreciate decorators who take the time to develop specific alternatives for them in addition to printing and sewing. Despite the fact that it occasionally involves lowering one’s profit margin for a particular order, collaborating on a fun project with a willing client may truly brighten up your workflow and give your staff a creative break.

Clients with smaller volume care more!

This may appear to be more of an emotional than a rational justification for keeping small clients, yet it has happened frequently enough to warrant discussion. When a single person incurs the cost of a modest order to create keepsakes or heirlooms for an occasion in their life, they often have a strong attachment to those goods. These clients are inclined to be picky and quality-conscious, which may seem like a drawback, but if your store is creating high-quality goods and upholding a high level for customer service, this care presents a significant opportunity.